Entry Level Marketing Job Interview Questions
You don't want to ask yes or no questions about strategy. That makes for a stilted, boring conversation. If you're not sure how to phrase a question, just say "Talk to me about …" If they don't understand your question, give examples, such as: "Talk to me about your customers, are they mostly small businesses? Enterprise clients? Or a mix of both? " Final Thought: The Goal of Your Interview Your goal isn't to show how smart you are. Your goal is to learn about the company, ask good questions, and show enthusiasm. Because regardless of the exact position you're interviewing for, if you're an entry-level employee in marketing, it's your job to learn, ask questions, and show enthusiasm. Those are three things that add a ton of value, both for you and your prospective employer. And they're also the only three things you can actually do well if you just started (no offense).
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Getting a job interview for a digital marketing role is an important step toward pursuing the position you want. After all, an interview offers an opportunity to make a good impression on your potential employer and position yourself as a top candidate. To prepare for your interview, consider practicing answers to general questions as well as more specific inquiries about your digital marketing experience and objectives. In this article, we discuss common digital marketing interview questions and provide sample answers to help you practice. General interview questions These general questions help the hiring team get to know you and learn about your interest in the position: Can you tell us about yourself? What motivates you to do your best? What is your biggest accomplishment? What are your biggest strengths? What are your biggest weaknesses? What interests you most about this position? Why are you planning to leave your current job? Why do you want to work for our organization? Why should our company hire you?
I have led digital marketing teams for three years, and my leadership skills have contributed to a 20% increase in revenue for my current organization. I am confident that my skills, experience and ambition would be a benefit to your organization, especially given your goal to grow revenue by 25% next year. " With practice, you can succeed in your next digital marketing interview. Use these sample questions as you prepare to present yourself as the best possible candidate for the job.
If this conversation thread is going well, ask them how they address those challenges. If not, try this next one: What Are Your Most Successful Marketing Channels? Very few (if any) companies will only market their products in one channel. At a minimum, as far as digital marketing is concerned, most companies have a website, a social media presence, and an email list. They may have salespeople that go to trade shows and make calls too. Find out which channel is working best. Ask them why that one is working better than the others. This question shows your desire to learn things specific to the company — that's a good thing. What Kind of Tools Do You Use for Email Marketing/Online Content Management/Digital Analytics? According to, there are 6, 829 marketing technology solutions on the market as of 2018 (the researchers openly admit there are probably more). And chief marketing officers mainly buy marketing technology for email marketing, online content management, and digital analytics.
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Marketers spend a lot of time thinking about and researching their prospects and customers. And even if the one you're talking to doesn't, they'll at least have a theory. (Everyone has a theory. ) This question should get them talking, but if it doesn't here's a follow-up… What Unique Challenges Are There When You're Selling to [Insert Ideal Buyer]? This is a good question because the sales process for any product or service is going to depend partly on the buyer. For example, if the company sells to enterprise clients (companies with 100+ employees), those clients probably have more than one person evaluating the purchasing decision. Because of this, when you sell to enterprise clients, you need to show the value to the IT guy, upper management, and the end user. There could also be challenges based on the industry the client is in. Some industries are more accepting of, for example, tech products while others aren't. So tech marketers in old-school industries must adjust their strategies and messaging accordingly.
Where do you envision yourself in five years? Related: 22 Most Common Interview Questions and Best Answers (With Tips) Interview questions about experience and background These industry-specific questions help the hiring team assess your qualifications and determine whether your objectives align with those of the organization: What digital marketing platforms and software do you use? What do you like most about digital marketing? What do you like least about digital marketing? What is your digital marketing philosophy? Can you describe your greatest success in digital marketing? Can you discuss your worst digital marketing failure? How did you resolve it, and what did you learn? How do you motivate your digital marketing team to do their best? What do you think is the biggest challenge in digital marketing, and how are you addressing it? What do you think is the next major trend in digital marketing? What are the most important qualities for a digital marketer? Related: 12 Tough Interview Questions and Answers In-depth interview questions These in-depth questions allow the hiring team to understand the full extent of your skills and evaluate how you would address common problems at work: What digital marketing platforms and software do you use?
Entry level marketing job interview questions et remarques
By tracking new developments and trying innovative methods, the best digital marketers can succeed even as the digital marketing landscape changes quickly. Do you have experience with collaborative digital marketing campaigns? This question helps interviewers learn how you work with teams and manage complex projects. When you answer, explain your role, and discuss how you approach teamwork and collaborating with other companies or departments. Example: "Yes, I have worked on at least a dozen collaborations with other companies and led two campaigns with other departments. In my experience, the most important part of a collaborative digital campaign is agreeing on strategy, roles and objectives during the first meeting. Establishing metrics and timelines is also essential so that everyone involved understands how to meet the goal. " Can you discuss a time when your team did not agree with you and explain how you addressed the issue? An interviewer might ask this question to assess how you handle conflict and demonstrate leadership.
Example: "I am fluent in programs for social media, content marketing and paid search. For social media, I use software like Agorapulse and Hootsuite for scheduling posts, engaging with followers and developing monthly reports. For content marketing, I use Ahrefs for keyword research and WordPress for content management and publishing. I am also certified in paid search platforms like Facebook and Google Ads. " Do you think inbound or outbound marketing is more effective? Interviewers often ask this question to determine how much you know about digital marketing and its various components. You can convey your understanding of the industry by briefly discussing key aspects of both types of marketing and the importance of applying both. Example: "In my experience, inbound and outbound marketing are essential complements of each other. Companies need inbound strategies like social media and blog content to interest customers on their terms, and they need outbound strategies like email marketing and paid search ads to attract clients more directly.
Try outlining the situation before explaining how you responded to the issue while leading your team. Briefly mention what you learned from handling a challenging situation. Example: "When I led a recent marketing automation campaign, my team disagreed with my strategy. I asked each person to explain their concerns, and as a team, we discussed the pros and cons. Ultimately, we modified my strategy to address the team's concerns and carried out a successful campaign, which helped me learn how valuable respect is to improving teamwork. " What makes you a good candidate for this position? Hiring managers often ask this question to find out more about your qualifications, motivations and values. You can begin by reiterating your prior experience and key qualifications before highlighting aspects such as values and goals you share with the organization. Example: "I have a Bachelor's Degree in Marketing, and I have five years of experience managing social media accounts and running paid search advertising campaigns.